Why Choosing a Roofing Contractor on Price Alone Might Cost You More in the Long Run
When homeowners are looking for a new roof, the price is often the first—and sometimes the only—factor they consider. While lower initial quotes from small, local roofers can seem appealing, they might not tell the whole story. Recent homeowner experiences from Bedford and Chatham, Virginia, highlight precisely why this approach could be risky.
Learning From Real Experiences
Part of our process at Cenvar Roofing involves proactively surveying homeowners—even those who ultimately decided not to choose us—to understand their reasons. We do this not only because we don’t like to lose jobs, but more importantly, because listening closely to homeowners is the best way to ensure we're consistently offering the most valuable and customer-focused service possible. Our customers are the heart of our business, and we take their feedback seriously.
In Bedford, Virginia, one homeowner chose a smaller local roofer recommended by friends over a larger, reputable company primarily due to cost—the local roofer’s estimate was $8,400, significantly lower than the larger company's initial online pre-estimate range of $12,000 to $18,000.
In Chatham, another homeowner chose a local contractor because the larger company's estimate of $23,000 was substantially higher compared to a competitor’s quote, which was just under $14,000—a nearly $9,000 difference.
Why the Huge Price Difference?
The homeowner from Chatham speculated that extensive advertising by larger companies might inflate overhead, thereby raising their estimates. The Bedford homeowner relied heavily on personal recommendations and familiarity with the local contractor. While understandable, these decisions come with hidden risks beyond just the initial price.
Why Online Estimators Can Be Misleading
Online estimators are a convenient starting point, but they are not a replacement for an in-person, professional inspection. These tools rely on satellite imagery and limited data, and therefore tend to offer higher, conservative ranges to account for unknowns. They don’t capture:
- The current condition of your roof deck
- The number of layers of shingles
- Hidden issues like ventilation problems, water damage, or structural concerns
That’s why we strongly recommend a full evaluation that includes getting on your roof—and into your attic. Only then can we assess the real scope of work, tailor the right roofing system, and provide an accurate, detailed quote that protects you from surprises.
Hidden Risks of Choosing the Cheapest Option:
- Limited Accountability and Support: Smaller local companies may lack resources to quickly address issues or honor warranties over the long term. Established companies typically provide extensive warranties and dedicated customer support.
- Incomplete Estimates: Lower quotes might overlook important details. Professional evaluations from larger, established companies often account for contingencies, potentially saving homeowners from unexpected costs later.
- Quality and Warranty Differences: Even though roofing materials like Owens Corning shingles may seem similar, installation quality and warranty terms vary significantly. Certified, reputable contractors often provide better warranty coverage and ensure rigorous installation standards.
The True Value of Higher Initial Estimates:
Though estimates from established companies may appear higher initially, they often provide greater long-term value:
- Comprehensive Warranty: Reputable companies typically offer warranties up to 50 years on both materials and workmanship.
- Rigorous Quality Control: Standardized training ensures consistent, high-quality results.
- Proven Track Record: A solid history of customer satisfaction highlights reliability and commitment to excellence.
Making an Informed Decision
Choosing a roofing contractor based purely on price can result in costly surprises. When evaluating your options, ask yourself:
- How comprehensive is the warranty?
- What's included and excluded from the estimate?
- Does the contractor have reliable reviews, certifications, and financial stability to offer ongoing support?
- Did they inspect your attic, ventilation, and roof deck before quoting?
Final Thoughts
While immediate cost savings can be tempting, investing in quality workmanship, dependable warranties, and proven expertise can ultimately save homeowners money, time, and stress. Sometimes, a higher upfront investment is not just an expense—it’s an investment in your home’s future.
