How It Started: Word-of-Mouth Marketing at Its Best
When your neighbor gets a great new roof, you notice. That's exactly what happened for this homeowner in Lexington, VA. After seeing the quality and efficiency of Cenvar Roofing’s work on a nearby property, this homeowner made the call, and that powerful word-of-mouth referral turned into another job well done.
Step 1: Accurate Measurements & Site Planning
The process always begins with precision. Our team conducted detailed roof measurements and inspections to generate an accurate estimate. This ensures the homeowner gets a fair quote with no surprise material shortages or added costs later.
Why it matters:
Proper drawings and dimensions mean the difference between a smooth install and costly delays. Every square foot matters when it comes to ordering underlayment, shingles, drip edge, flashing, and ridge vent systems.
Step 2: Materials Delivered Prepared for Success
Ahead of installation day, all required materials were staged at the property. This included:
- Owens Corning Duration® Shingles (highlighted by the SureNail® strip for exceptional grip)
- Synthetic underlayment
- Ice & water shield
- Drip edge metal
- OmniRidge® Pro Ridge Vents
- Starter shingles and cap shingles
Having everything on site ensures that the crew can begin work without downtime or supply runs.
Step 3: Protecting the Home with Tarping & Prep
Before the first shingle is removed, protection comes first.
The team carefully draped tarps across the lawn, shrubbery, siding, and patio furniture to catch debris and protect landscaping and house. Ladders are secured and safety harnesses worn. Homeowners can rest easy knowing their property is treated with care.
Step 4: Tearing Off & Inspecting the Decking
With the old shingles removed, the next step is one of the most crucial: inspecting the roof decking.
We examined the wood sheathing underneath to identify any rot or warping. In this case, the decking was in great shape, which meant we could move on without replacing any roof decking, saving time and money.
Step 5: Installing the Roof System
The install process follows a strategic sequence:
- Ice & Water Shield applied in valleys and around penetrations (chimneys, vents).
- Drip Edge metal is installed along eaves and rakes.
- Synthetic Underlayment rolled out across all decking.
- Starter Strip Shingles placed along edges.
- Shingles Laid Down, row by row with a staggered pattern.
- Ridge Vents and Cap Shingles applied to ensure proper attic ventilation.
Each component plays a role in weatherproofing and extending the life of the roof.
Final Result: Beautiful New Roof Installed by Cenvar
By mid-afternoon, the transformation was clear. What started as an aging roof became a beautiful fully warrantied roofing system, thanks to Cenvar’s efficient process and experienced crew.
This Lexington homeowner can now enjoy years of protection and peace of mind.
Why Homeowners Choose Cenvar Roofing
- Neat, clean and professional
- Clean, respectful crews
- Transparent pricing & accurate measurements
- Quality materials with strong manufacturer warranties
Whether it's your first roof or your forever home, Cenvar Roofing is the trusted choice throughout Virginia.
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